Results of an executive survey on the use of video in the recruiting process from Futurestep shows that video interviewing has become commonplace (71 per cent use real-time video interviewing and 50 per cent use video interviews as a way to narrow the candidate pool) but that many companies are now using innovative video tactics to attract the best and brightest. In total, a quarter of respondents say they use candidate video applications as part of their recruiting process.
“With the ease of use and availability of video, the options are limitless for creative and effective recruiting and hiring,” said Futurestep vice president of Global Technology Solutions Mir Ali. “For example on-demand allows candidates to complete video job applications at home, after work and at their own pace. Pre-loaded, pre-determined questions give recruiters and hiring managers a strong understanding of which candidates would fit a specific role and organisational culture.”
The survey found that 24 per cent of respondents say their companies use recruiting-focused video on their career websites.