It can take years to build an employer brand and only a few seconds to destroy it. Social media has thrust its way into the recruitment industry and has revolutionised the way in which we source, attract and recruit candidates. Used correctly, social media forms part of your overall employer brand and helps you to attract a better calibre of candidates. One mistake, however, and you could send your reputation into free-fall.
From the candidate who painstakingly completed an application form, only to never hear from you, to the unsuccessful interviewee who was never notified, a would-be employee can so easily tarnish your reputation (sometimes in 140 characters or less!). We’ve listed the top five mistakes to watch out for if you want to avoid destroying your employer brand…