Are you struggling to attract top talent to your open job positions? Have you been advertising open positions for months with no success? It could be that you’re not paying close enough attention to your employer brand. Your company’s employer brand is one of the most important communications with job candidates and you could be doing it all wrong.
Improve Your Messaging, Improve Your Employer Brand
Your employer brand is what you communicate to potential employees and job applicants. It is your company’s promotion of its culture, values, and ideas. If you don’t have a strong sense of who your company is, how is a candidate supposed to know? Many companies think they can attract top candidates simply by writing a job description and posting it online. The truth is that unless you’ve already got a strong employer brand, candidates likely won’t be flocking to you. You’re going to have to work for it.