The average UK consumer now owns over five portable devices, with Ofcom reporting in August last year that we now spend more time communicating than we do sleeping. This hyper-connectivity is breeding a new type of consumer, accustomed to instant access to information at any time, from anywhere.
This shift has driven innovation across a range of industries, including travel, retail and financial services, and is now disrupting the recruitment industry, presenting both an opportunity and a challenge for businesses who are being forced to adopt a new approach to hiring.
Recent research conducted by Indeed revealed that ‘convenience’ is the overwhelming attraction of mobile job search. In our global study, 46 percent agreed that they use ‘whichever device is close to hand’, highlighting that connected job seekers are becoming increasingly channel agnostic.